Meta, SEO and Brand Awareness Part 2
After writing my last post, I received an email, which in part, asked me ‘why’ I don’t provide a ‘one-stop-shop’ with regards to building WordPress websites and doing all the SEO on them.
I’ve made it quite clear that I no longer develop websites. In saying that, I leave myself open. On the one hand, I ‘do’ build websites.
What I do, is present clients with a number of WordPress ‘themes’ to choose from – there are literally thousands to choose from. The client purchases the theme, and provides me with information they want on their website. I may make suggestions, adding further information, or I may go the other way and say that certain information should not be included.
It’s a process. I won’t go into detail here.
Some clients, if not ‘most’, just want a presence online. They want the ability to add a domain name to their business cards, letterheads etc.
Which is fine. There’s nothing wrong with that. If your website has relevant content to your business, and includes basic meta tags – your website will still rank.
The video at the top of this post is from Google. It’s straight forward and explains everything you need to know about SEO.
The most important thing you need to know / understand, is that SEO is a specialized role. That is, there are professionals out there who spend all their time crafting their SEO skills.
On the other hand, my skills are about building websites that look good, and contain relevant content. My side project (I’ll finish it one day) – ListedForSale.com.au ranks #1 for ‘property listed for sale’, without any SEO work done.
When I’m ready, I’ll more than likely use the services of Jim Stewart, from StewArtMedia. Jim, and his team specialize in SEO.
The moral of this post? Well, I’m here to say that I have not studied SEO, nor am I interested in ‘boosting’ anyone’s website. I’m not an SEO, I’m a WordPress Professional.
People need to understand that there are differences in the kind of work that web-based professionals do.
I have never, nor will I ever, promote myself as something I’m not.
There is an abundance of work for WordPress freelancers like myself, who can pick and choose the work we do. We do it, because we can.